Led all creative efforts for the iconic luxury retailer, ensuring a cohesive brand presence across digital, print, and in-store experiences. Oversaw all visual communications, including advertising, digital marketing, product design, catalogs, direct mail, event collateral, in-store activations, and private label branding. Established and managed an in-house creative agency, bringing together a team of interdisciplinary designers, writers, and strategists to elevate brand storytelling and execution.